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Mama Yoshi Mini Mart:
How to go to the Beach like a New Yorker

When you’re a New Yorker, you know what a herculean task it can be
to trek to the beach. And you know that loading up on beach
snacks at a corner deli— like Mama Yoshi Mini Mart
in Ridgewood, Queens — is a non-negotiable.

This branded short film follows comedians Greg Stone and Anthony DeVito as they spend a day at Rockaway beach armed with Japanese-American eats like onigiri and spam-filled burritos. It’s part comedy sketch, part ode to the neighborhood deli — and proof that in New York, the first thing you pack for the beach isn’t sunscreen, it’s sandwiches.

Our services on this project

Creative direction

Writing

Full-service production

Editing

Sound design